Involved in various aspects of design as we are, we have a very specific aesthetic that we want communicated in our website and advertisements, something that Kirk has accomplished brilliantly.
Rafe Churchill
Churchill Brothers, LLC
GreenPoint Systems, LLC
Sharon, CT
Services
- consultation
- brand development
- copywriting
- graphic design (identity, print & web)
- website development
- printer & signmaker coordination
- webhosting & domain registration
Products
- logo
- business cards
- letterhead / envelope
- website: greenpointcleanenergy.com
- magazine advertisements
- postcard mailer
- pocket folder
- office signage
- job site signage
- vehicle graphics
The Opportunity
Already a co-owner of several businesses focusing on architectural design and construction, Rafe needed a complete identity package for a brand new company specializing in renewable energy consultation and installation.
The Process
At the beginning of our relationship GreenPoint was not even named yet. As a consultant I provided input on the naming process and guided each successive stage as we built up the company’s professional visual identity. Overall messaging and copywriting were tuned to reinforce a feeling of ease and accomplishment.
The Offering
Clean, simple, and modern, the GreenPoint identity brings together many components to form a cohesive image. Printed materials are produced on 100% recycled paper. The website, advertisements, and postcard mailer use an airy visual to counter competitors’ cluttered technological presentations.
— Rafe ChurchillAs a small company whose projects run the gamut from architectural design services, to construction, to green energy installations, we require a great variety of graphic design and website hosting services, all of which Kirk Roberts Design handles for us competently and efficiently. Involved in various aspects of design as we are, we have a very specific aesthetic that we want communicated in our website and advertisements, something that Kirk has accomplished brilliantly. His design experience, perception of our needs and helpful suggestions have taken our designs above and beyond what we originally expected; the website is exactly what we hoped for, and the ads have garnered us a lot of positive interest. We couldn’t be happier with the work Kirk has done for us and we look forward to continuing such a successful working relationship.
The asterisk denotes that this house is special, and of course can be read as a sun.
Printed on 100% recycled paper, and the letterhead even has an FSC watermark.
The 4.25" x 6" postcard front is identical to the magazine advertisements.
The website creates an oasis amid the technological jumble of competitors’ sites.
A 2010 Honda Insight. Note the asterisk near the fuel door.
Rafe also asked me to re-layout and fabricate signs for his other two companies.